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Jun 2018 - Sep 2018

Jockey Club Age-friendly City Project - I'm Smart of Road Safety in Age-friendly City

District：Central and Western

Organisation：Women’s Welfare Club Western District Hong Kong Chung Hok Elderly Centre

Key components：

1. Train the elderly to become road safety ambassadors and utilise different media channels to voice out opinions:
  • Explore and take photos of traffic accident black spots in the district, and use photos to share their expectation on improving the road safety.
  • Promote road safety messages through social media platforms, seminars, drama performances and exhibitions.

2. Organise community talks and roving community education activities to introduce the concept of age-friendly city and share the results of on-site visits and views of the elderly ambassadors, hoping to provide more platforms for older people to voice out opinions.

3. Organise a day camp for ambassadors to share their learnings through the programme and present certificate of acknowledgement to the ambassadors.

AFC domains：
Transportation
Communication & Information
Respect & Social Inclusion
Social Participation
Number of direct beneficiaries：1,010 people

Approved funding：$196,700

Activity Highlights Video (Chinese version only):

Activity Highlights of "Jockey Club Age-friendly City Project - I'm Smart of Road Safety in Age-friendly City" (Provided by Women's Welfare Club Western District Hong Kong Chung Hok Elderly Centre)

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Initiated and funded by:

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Project partners:

  • The Chinese University of Hong Kong
  • The University of Hong Kong
  • Lingnan University
  • The Hong Kong Polytechnic University
  • Jockey Club Institute of Ageing
  • Sau Po Centre on Ageing
  • Asia-Pacific Institute of Ageing Studies
  • Research Centre for Gerontology and Family Studies
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